ANDERSON ARAUJO,

ux/ui designer based in Vancouver

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The communication between companies and people grows when creativity provokes emotional reactions

Each problem has a better solution
Voice and tone change according to purpose of the piece of advertisement and to expectation of the public. In a party for youth, individuals are looking for exciting moments. On the other hand, in an organic food event, people are looking for variety and flavour. These are two examples asking for different visual graphic solutions.